Futures-Diagnosis

Diagnosing the future of the Internet and innovation and their social impact

OECD’S INNOVATION STRATEGY – SOME BIG BUT PITTED POTATOES AT LAST!

The publication of the OECD’s Innovation Strategy this week provides strong support for the Big Potatoes position that future innovation remains fundamental to resolving the global economic crisis we are facing.

The OECD report is to be welcomed despite the confusion at its heart about the role of R&D. As can be seen from the Wordle text cloud below, the report places great emphasis upon research, science and knowledge, longer-term thinking and perspectives and most welcome of all, an insistence on the enduring importance of R&D.

Before dealing with the key confusion at the heart of the report about the role of R&D, it is worth noting a few key findings which make this a refreshing and welcome contribution to the public debate about innovation:

  • Innovation, productivity and Economic growth: The report’s key finding is that future growth must ‘increasingly come from innovation-induced productivity growth. As it states: ‘Innovation – the introduction of a new or significantly improved product, process or method – holds the key to boosting productivity’;
  • Longer-term thinking vs short-term pragmatism: The report argues for increased investment in future long-term sources of growth, such as education, infrastructure and research. It argues this must remain a continuing priority  as countries seek to move beyond the current crisis. It correctly points out that while cutting back public investment in support of innovation may provide short-term fiscal relief, it will hurt long-term growth;  ’a continuing strong baseline of investment is essential if productivity benefits are to accrue and a return to growth is to be achieved’. Moreover, it highlights that while improving the efficiency of government spending will always be necessary, innovation in the delivery of public services is long overdue;
  • Science remains an essential ingredient of innovation: the investment in research and the development of knowledge is suggested as the cornerstone of future innovation;

Science continues to be an essential ingredient of innovation. Modern innovations, from the transistor to the Internet search engine, have drawn on scientific knowledge. Most basic research is still is done in the public sector, predominantly by higher education establishments or by public research institutions. Data on science-patent linkages show that the role of science in innovation continues to increase, and that sectors such as pharmaceuticals and semiconductors rely heavily on scientific research, which is becoming increasingly multi-disciplinary in nature.

The role of R&D and open innovation – some confusion

While the report highlights the critical role of R&D it nevertheless makes too many concessions to today’s prejudice that  innovation is really about everything apart from R&D. In the spirit of the cult of innovation without R&D they argue:

‘innovation today encompasses much more than research and development (R&D), although R&D remains vitally important. Innovation rarely occurs in isolation, it is a highly interactive process of collaboration across a growing and diverse network of stakeholders, institutions and users. Moreover, the emergence of new and important players has added to the complexity of the multifaceted international landscape of innovation’.

When was innovation not a ‘highly interactive process of collaboration’, for example? Invention and pure research could be based upon isolated and discrete interactions, but innovation has always been a collaborative endeavour. As evidence for this assertion the report argues that while R&D remains vitally important, ‘many highly innovative firms do not engage in R&D at all. (See their Figure 3 reproduced below – apologies about the size – the blue columns represent firms that innovate without spending on R&D, the grey columns those with in-house R&D).They argue that increasingly, firms in services and manufacturing create value through a wide range of complementary technological and non-technological changes and innovations. The final assertion is that as the complexity and costs of engaging in innovation have increased, so has collaboration. Partnerships and crowdsourcing are on the increase to the extent apparently ‘that firms that collaborate on innovation spend more on innovation than those that do not, an indication that collaboration is more a means to extend the scope of a project or complement firms’ competencies than simply a means to save on costs. In most countries, collaboration with foreign partners is at least as important as domestic co-operation, a sign of the formation of global networks of innovation.

This growth of global innovation networks is certainly a phenomenon that is worth deeper analysis. But the main problem with this argument and the evidence provided is that while many innovative firms may not be spending on R&D they are nevertheless living off the gains of past R&D efforts. The report does not provide a breakdown of what sector these non-R&D spending innovative firms are in. But to some extent that does not really matter. As they say themselves recognise (see the set out quote above) the transistor, the Internet were the result of scientific endeavours, in other words, research efforts, that today underpin so much of the global information economy. Everything innovative forms do today rests upon the legacy of past R&D successes and failures.

By stressing the importance of non-R&D led innovation, the OECD report falls into today’s cult of innovation everywhere but in R&D we criticise so centrally in the Big Potatoes Manifesto. While we certainly need to deepen our understanding of what is happening at the level of innovation networks, crowdsourced collaboration and ‘open-innovation’, it remains vital to insist upon returning R&D to poll position if innovation is to do what the report so correctly highlights – get us out of the current economic mess we’re in.

Filed under: Economics of Innovation, Science and Innovation, ,

THE BIG AND SMALL POTATOES OF INNOVATION

Its time for some collective innovation action: let’s build a ‘problems that require innovative solutions’ database which we can wave in the face of the institutionalised innovation-denial of our political and cultural elite.

One of the underlying assumptions of the Big Potatoes Manifesto is that innovation at root, is about problem solving. The critical question is always whether the innovator is asking the right question or not, never mind finding answers. As anyone involved in R&D will tell you, finding the right question is the most difficult undertaking because it involves a lot of hard preparatory work which is never recognised, the questioning of strongly held assumptions, no definitive way of knowing when you’re there and thus a willingness to take risks. The history of innovation, or rather the history of non-innovation, is littered with towering examples of solving the wrong problems.

As we enter into the promised land of the ‘Big Society’ (whatever that might mean, surely not the ‘obese society’?) which is focussing on everything except the real problem of how to seed innovation as a spur to generating new economic growth, there is no shortage of problems facing 21st Century society that demand innovative solutions. Instead we are faced with a culture of institutionalised evasion and low expectations.

So what to do about it? Well, we published Big Potatoes as opening salvo. But I was struck by another simple idea when traveling to Germany this week amidst the information drought spurred on by volcanic ash uncertainty. From the moment I woke up (very early) my experience, from starting my web browser to search for the latest information about flights to actually getting on the plane, was one punctuated by small and large problems that if solved would have made my life so much easier.

It struck me that as a first step, we should be capturing and publishing details of all the problems we encounter in our daily lives to create a ‘problems that require innovative solutions’ database which we could present to government, business and academia to demand some action.

The ‘Information Age’ still in the toilet

Let me explain. My few hours before getting on my flight to Germany threw up a number of problems, big and small. The Big Potato problem was the inability to get the information about airport closures or flight cancellations quickly. It is still staggering to think that despite over ten years of talking about the information age and the ‘always on connected’ culture, it is still not possible for my airline to text me vital information about the status of my flight, especially since volcanic ash disruption was neither unexpected nor new. Despite subscribing to Lufthansa’s SMS service, I received no such updates. Instead I was forced to look at news pages from the BBC that were two hours old and which seriously suggested ‘passengers should contact their airlines for the latest information before leaving home’. Has anyone at the BBC ever tried to phone an airline to get this information? First, where do you find the number? Second, where is there a number you can call that’s not going to cost you next term’s school fees just to hear Vivaldi’s Four Seasons being interrupted by ‘we’re sorry but our customer services representatives are all busy…’. And of course, ‘your call is very important to us (so why use a £100 system instead of letting me speak to a person) and will be used for training purposes’.

SOLVE THIS DAMN PROBLEM PEOPLE!

The small potato problem I encountered was in the toilets. How come no one has worked out how to situate the wash bowels next to the dryers so that you do not have to carry your hand luggage with wet hands to the dryers after washing them? This could be solved either through design or by inventing a system that allows you to wash and dry your hands at the same spot – a wash hand basin and a dryer in one – hardly a revolution but certainly a better solution. And yes, I know these do exist, but the ones I’ve tried to use did not work.

I accept this is small potatoes. But it speaks loudly to the point that there remain real day-to-day problems that require innovation and creative solutions. If we all began to systematically record these problems – the Small and Big Potatoes – we would be able to demonstrate the opportunities for innovation that our political and cultural elite seem to have given up on. No problem should be ruled out: from toilet wash hand basins to the energy crisis, from digital data to health care for ageing societies, we should catalogue small and large.

As a start, post observations as comments to this article. Depending upon the response we can migrate this to a dedicated space on the Big Potatoes website, or create a website just for this endeavour. It would be the start of a crowdsourced  innovation/problem solving data base which could spur some action. At the very least it could act as a rich source of ideas for entrepreneurs.

We have nothing to lose and everything to gain.

Filed under: Innovation, ,

INTERNATIONAL FORUM ON ENTERPRISE2.0 IN MILAN

On 9-10 June, my company Open-Knowledge is organising its third International Forum on Enterprise 2.0 – outside of the US – the largest Enterprise 2.0 event in the world.

The event attracts speakers and delegates from all over the world but particularly from Europe. This year’s themes resonate with the tough choices businesses are having to make about their futures:

  • How to leverage their social capital in ways that their competitors cannot;
  • How to ‘socialise’ internal processes that can unify the dynamism of their employees with that of their customers through social media technologies;
  • How to innovate innovation and rapidly bring new compelling products or services to the market.

This year’s event combines workshops, plenary sessions and parallel tracks as well as a barcamp. The full agenda can be seen here. The event is organised around the following themes:

  • Inside the organization: Intranet 2.0, Community Management, Human Resources 2.0, Social Learning, Organizational Network Analysis, IT Governance
  • Outside the organizations: Social CRM, Sales Communities, Social Media Marketing, Social Media Monitoring
  • Innovation: Idea and Innovation Management, Crowdsourcing and Idea generation, Prediction markets

I will be speaking on how to leverage social capital for innovation – a copy of my speech and presentation will be posted here after the event.

SMELL THE COFFEE

If you are interested in discovering what Enterprise 2.0 means for the future of public and private companies, then you should come to Milan on 9/10 June and join the conversation. You can also enjoy some great food, excellent coffee and fine weather!

There is a 15 % discount on all Premium events if you register through this blog connection. Please click here and use the code ‘oknorman’ when filling in the registration form.

I hope to see you in Milano!

Filed under: Innovation,

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