THE LIBERAL DEMOCRAT MANIFESTO: FAIRLY PREDICTABLE

So the Liberal Democrats published their Manifesto today which has no name but has four slogans instead, all prefaced by ‘fair’: taxes, chance, future, deal. Can you guess what it is yet? The text cloud is depressingly similar to the Tories and Labour Party.

The same text analysis is even more depressing. In a manifesto of close to 22,000 words:

  • ‘Innovation’ is mentioned five times;
  • ‘Research & Development’ is mentioned twice while ‘research’ gets a whopping 7 mentions;
  • ‘Productivity’ doesn’t even get a mention, while
  • ‘Recession’ is mentioned only five times.

An interesting observation about the text cloud is the prominence of ‘Liberal’ and ‘Democrats’.  Does this suggest a lack of confidence about the electorates ability to remember who they are?

As mentioned before, I will publish a more substantial analysis of these Manifestos now that they have been published. This will form part of a speech I will be presenting at a public meeting on innovation and the General Election, on Tuesday 27 April, 18:30 at The Royal Society, 6-9 Carlton House Terrace, London SW1Y 5AG. This has been jointly organised by the authors of BIG POTATOES: The London Manifesto for Innovation and the R&D Society.

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